Building a timeless Visual Identity through space and time
Visual Identity, Creative direction, Design and Production for neo-trance/techno project "SYNTHYA".
The Logotype is a custom type and its 3D representation acts as a satellite megastructure.
Tools: Cinema4D, Redshift, After Effects, Photoshop
Disciplines: Creative Direction, Brand Identity, Cover Art, Motion Graphics
Modular design system for a series of cover artworks for Synthya's Bootlegs on Soundcloud. The artworks featured metalheart-style visuals with seven pictograms abstracting the seven remixes, intended to coexist at once in their own universe.
Each artwork and pictogram was associated to a corresponding 3D fractal design, whose softness or spikiness was intended to reflect the mood and energy of the respective track.
We created an audio-visual show and performed it live at Santeria Toscana Club in Milan, featuring custom-made visuals designed to match the essence of the music with a proper combination of glitchy, urban, metalheart, 3D, corporate, and uplifting elements.
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